TITLE: Chairperson, Marketing and Public Relations Committee

MISSION STATEMENT: Through planned publicity campaigns and PR activities using a wide range of media will build, sustain and brand a superior image for the Montana Library Association.

GOALS and OBJECTIVES:

To lead the committee in meeting its responsibilities, including:

• Identify and implement methods and activities by which the Association can assist local libraries to enhance public perception of library programs and services, focusing especially on reaching individuals and/or groups that fund and/or govern libraries.
• Identify and implement methods and activities by which the Association itself can conduct an ongoing statewide public relations/marketing campaign to enhance public perception of library programs and services.
• Develop a marketing communications plan including strategy, goals, budget and tactics
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Coordinate all public relations activities
• Direct social media team to engage audiences across traditional and new media
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Manage media inquiries and interview requests
• Create content for press releases, byline articles and keynote presentations
• Monitor, analyze and communicate PR results on a quarterly basis
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Build relationships with thought leaders to grow industry awareness
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

Revised January 2018